¶ Mathias Tanguy is a personal finance adviser based in Paris. Mathias needed a strong but subtle visual brand identity putting the emphasis on both networking and communication concept as well as on professional ethic and principles. ¶ I designed the visual identity around a geometrical pattern that is creating network connectivity. Placing the letters in the centre of each of the graphic polygonal shapes allowed the name to be the core of the geometrical network pattern. Extracting the letter M and T with their surrounding polygonal structures created a logotype working as an ingenuous monogram. The simplicity of this geometrical shape allows the use of many different high finish print processes, as metal and black foil blocking on the compliment slips and business cards, blind embossing on the envelops and photo chemical etching on the metal side of the business card. The monogram can also be easily stamped using an embosser or rubber stamp machine to personalise letters and cards, and for authenticating important documents.
See also Mathias Tanguy identity here.