¶ Amélie Péquignot had a define and straight forward brief as she only wanted a black and white identity and already focused on a triangular shape as a main graphical element for her logo. ¶ I immediately felt there was an inspiring relation between the first letter of her name and the elementary triangle shape. It was instantly obvious to me that any capital A letter is holding a triangle as its constituent element. The triangle shape and the letter is then the same element and it was important to reveal each of them with a subtle contrast. ¶ Amélie Péquignot identity is set up using Scala typeface designed by Martin Majoor in 1990. ¶ Stationery is printed using only one single solid black ink and the letter A outlining the triangle symbol is printed using a UV varnish.
See also Amélie Péquignot logo here.